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6 lessons from Gap’s mobile journey to date
Any retailer’s tale of their mobile journey so far is really just the first chapter or so of a much longer story. But that first chapter is often the most interesting – a challenge is set, obstacles...
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5 takeaways from the May is Marketing Month Workshop in New York
May is Marketing Month officially kicked off with the 1/2 day digital retailing workshop in New York City on May 1. Retailers and solution providers gathered at the Park Central Hotel in the Big Apple...
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REI, eBags execs share how mobile is making its mark
If there’s one thing that any conversation with an online retailer touches on these days, it’s mobile. The recent Shop.org webinar, “The State of Retailing Online 2012: Mobile Marketing Edition”...
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Shop.org research partners dive into specifics of 2012 social, mobile...
Shop.org’s May is Marketing Month event is closing on a high note this week as we released a new consumer study in partnership with comScore and The Partnering Group. Building on the results of the...
View ArticleOnline Father’s Day shoppers expect seamless cross-channel shopping
‘Tis the season to celebrate the fathers in our lives. According to NRF’s Father’s Day survey conducted by BIGinsight, over three-quarters of U.S. consumers plan to observe the occasion in some way...
View ArticleSephora’s digital makeover: 3 tips for finding similar success
Sephora is loving all things Pinterest, is mad about mobile, and has targeted social media strategies for YouTube, Instagram, Twitter, and Facebook. This innovative beauty retailer has social, mobile,...
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Bare Escentuals, Saks execs share lessons learned for launching mobile sites...
Today’s session on enhancing the customer experience with mobile at Shop.org’s Online Merchandising Workshop opened with a litany of stats about mobile commerce. The most fascinating of them all: Three...
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3 trends driving online back-to-school shopping in 2012
Remember that summertime TV commercial with the exuberant dad pushing a shopping cart around an office supply store, while his kids moped along behind him – all to the tune of “It’s the Most Wonderful...
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Why “mo-cial” is key to engage this year’s back-to-college shopper
Back-to-college shopping is in full swing – and in the realm of online retail, there are a few magic numbers that have caught our eye. First, there’s 37.3% – that’s the number of back-to-college...
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Forrester Research forecasts the future of mobile commerce in Europe
Long-time Shop.org partner Forrester Research recently released its first m-commerce forecast for European markets. Focusing specifically on commerce via smartphones, Forrester projects that m-commerce...
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How to meet last minute demands of back-to-college shoppers
College students around the country are wrapping up summer jobs and vacations in preparation for heading back to campus. In NRF’s back-to college (BTC) survey conducted by BIGinsight in early August,...
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Mobile, discounts are top of mind for remaining back-to-school shoppers
Children across the country are already back in school, and according to an NRF survey conducted by BIGinsight in early August, back-to-school shopping is still in full swing. An average of 40 percent...
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Why site speed matters big time for retailers
In e-commerce, speed is critical. No customer wants to wait for a page to load, no matter how compelling the brand story, how hot the product or how good the deal. This concept is the central selling...
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Weighing the pros and cons of responsive web design
There are countless consumer electronics devices on the market and tons of differently sized screens (all eyes were on Apple today as they added a new one to the list). While it’s fantastic that...
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From couch to store, tablets matter
For multichannel retailers, tablets aren’t just part of the mobile category, they’re an in-store sales tool as well. At the Shop.org Annual Summit, Josh Himwich, Vice President of Products at Refinery...
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What Facebook, Google and ShopRunner have to say to retailers
Led in a discussion by Kara Swisher, co-executive editor of AllThingsD at the Shop.org Annual Summit, the retail industry leads from Google and Facebook, and leader of ShopRunner shared their...
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Why retailers should design mobile for the experience, not the device
Put five “masters of mobile” on a panel and you get a lot of interesting thinking about where mobile is heading for the retail industry. That’s just what we had on hand at last month’s Shop.org Annual...
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Belk, Harry and David, Sport Chalet execs discuss holiday marketing essentials
For many of our retail members, planning for the holidays began back in January or February of this year. While many teams are putting together their finishing touches in July, last-minute tweaks will...
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Holiday price matching wars: If you can’t beat ‘em, match ‘em
Price matching announcements from a number of multichannel retailers are getting quite a bit of attention this holiday season from consumers and press alike. Target, Best Buy, Wal-mart and Toys R Us...
View ArticleJoining the retail technology dots to become the “connected store”
Holiday season notwithstanding, we’ve got international expansion on the brain, knowing what a key initiative this is for many online retailers especially as they plan for 2013. Last month, we featured...
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